What Are Leading Questions and How to Avoid Them (2023)

A leading question can be an important tool when used correctly. But, in certain situations, it can also be dangerous, both to the person asking the question and the person answering it.

Asking them can manipulate answers from people in a way that’s not fair or accurate, but it happens all the time.

On the contrary, answering a leading question requires quick thinking to understand what’s being asked and how to answer it in such a way that doesn’t make the questioner assume something that isn’t true or lead them to draw their own conclusions about your answer.

This article will explain what leading questions are, why they can be problematic, and how you can avoid them if you have to ask one.

What are leading questions?

Leading questions are questions that have been crafted in such a way as to nudge someone in the direction of your desired answer.

Yes, you may have crafted a detailed resume using a professional resume builder. But interviewers will always find ways to get to know you better. And most of the time, they unknowingly throw you leading questions.

For example, during the interview, you might find yourself with the interviewer wanting you to agree with his point of view. He might ask, Don’t you think it’s essential to learn this skill?

It seems like an innocent question, but because it has been crafted in such a way as to get people to agree with the questioner’s point of view, it can be considered a leading question.

What Are Leading Questions and How to Avoid Them (1)

(Video) Episode 72: Avoid Leading and Loaded Questions

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If you’re in an interview, giving a speech, or presenting your findings, you don’t want to fall victim to the dreaded leading question. A leading question puts the interviewer, audience member, or evaluator in the position of responding to what you want them to say rather than their own opinions.

For example, if someone asks you, Do you think you’ll get that promotion? That puts pressure on you to say yes even if you aren’t sure because you don’t want to disappoint the interviewer by saying no.

Leading questions are not only used in interviews since they can also be used in sales or customer service, where the goal is to get the person to agree to something. For instance, a salesperson might say, Would you like this in red or blue? when they really want the customer to choose blue.

In order to avoid leading questions, you should keep the following in mind:

  • try to ask open-ended questions;
  • avoid yes/no questions;
  • study the body language and tone of voice used;
  • try not to ask loaded questions;
  • and nod when appropriate.

5 types of leading questions

Many people are taught that leading questions are only used in court to confuse witnesses, but this couldn’t be further from the truth. Leading questions aren’t intended to confuse or trick anyone — they’re simply used to guide your listener to the answer you would like them to have.

They’re useful because they help you find out what information you really need, and they help your listener provide the information you seek without feeling as though they’re being interrogated.

Now, there are different types of leading questions, and we’ve listed them here.

Assumption-based leading questions

Assuming that you already know the answer to a question can influence the way you respond. This is called an assumption-based leading question, and it’s when the question implies that something is true when it may not be.

(Video) What is a leading question example?

For example, an assumption-based leading question might be, You’re not going to wear that to the party, are you? This type of question pressures the person to conform to what the asker believes is correct.

Assumption-based questions tend to make people defensive or embarrassed because they don’t want to admit that they did something incorrectly. These types of questions usually only have one answer. So, if someone doesn’t agree with the asker, there isn’t much room for discussion.

A great strategy for responding is to use this opportunity to discuss why you think differently from them!

Leading questions with interconnected statements

A leading question is a question that suggests the desired answer or leads the respondent in a particular direction. This type of question is often used in surveys and political polls to obtain a desired response.

In most cases, this type of leading question uses two related statements. It usually begins with a statement that is meant to set bias into the mindset of the respondent. Then it is followed up with a question that hopes to agree with the statement.

This leading question is common in workplaces where employers roll out surveys for a new policy and want the decision of the majority to sway in one direction. The company wants to eliminate the Work-from-Home policy. In this situation, the leading question is, “A considerable number of employees prefer going to the office to working from home. What is your stand on this?

Obviously, this statement aims to convince employees to agree with the first statement by putting what others feel in the spotlight before asking the question. Other examples are:

  • A lot of employees hate wearing masks to work. What is your feeling about such a statement?
  • The majority of students think that virtual learning is not effective and practical. Do you agree?

Direct implication leading questions

These types of questions imply that the asker already knows the answer to the question. They are often used to gather any piece of information that can be used against someone in a court of law.

For example, Did you commit the crime? or What were you doing at the time of the incident? These questions are direct and specific and often result in a yes or no answer.

Scale-based leading questions

Leading questions that ask respondents to rate something on a scale are often used in office surveys. They can be effective in getting people to think about their answers and can provide valuable data. However, care should be taken to avoid bias in the question-wording.

Generally, scale-based leading questions use an unfair scale that favours the researcher. Hence, the scale has more positive responses than negative ones. With more possible positive responses, the more likely that the results will lead to what the researchers aim to get.

(Video) Trial: Examining Witnesses Without Asking Leading Questions

Here is an example of a scale-based leading question:

How satisfactory was our service?

  • Extremely satisfactory
  • Satisfactory
  • Quite Satisfactory
  • A Bit Dissatisfactory
  • Dissatisfactory

Coercive leading questions

This type of leading question forces respondents to provide a specific answer, usually in the affirmative.

For example, Do you love your job? will lead the respondent to say yes or no and not other responses. Such questions can be useful when polling a large group of people on topics, such as political parties or whether they like their favourite sports team’s new jersey.

However, these types of questions should not be used in survey research because they are coercive and influence responses negatively by biasing subjects towards one particular viewpoint.

Leading questions vs. loaded questions

At times, leading questions are confused with loaded questions. But what exactly are the differences between the two?

It’s easy to distinguish a leading question from a loaded one. Leading questions are literally meant to “lead” people to respond to questions in the way the questions are constructed. For instance, in a scenario at a fast food chain, the manager asks the customer, “our burger is the best in the city, isn’t it?” The manager here expects a positive answer from the customer. However, the customer can’t directly answer in a way that opposes the thoughts of the manager.

Loaded questions, on the other hand, are similar to leading questions. However, they are more subtle or less subtle to direct the respondent to give a particular response. At first look, these questions may sound harmless because they are used in daily conversations. An example of this question is, “Do you really like to vote for a presidential candidate who has been through a lot of controversies?”

In this scenario, the creator of the question seems to assume that:

  • The person is voting for a potentially corrupt candidate.
  • The person seems to prefer supporting controversial candidates.

While there are minimal differences between these two types, it is essential to remember that leading and loaded questions can confuse or mislead people. And sometimes, they may be thrown unintentionally. But either way, you can identify and avoid these questions by taking into consideration some tips.

How to avoid leading questions

Leading questions are tricky, whether you’re interviewing someone or conducting market research. They can throw you off track, cause you to give a false answer, and lead your audience to the wrong conclusion because you weren’t actually asked what they thought.


So, how can you avoid them in all kinds of research-related situations? We’ve got some straightforward tips that can help you below.

Stay on topic

When asked a leading question, it’s easy to get sidetracked and start talking about something else entirely. The best way to avoid this is to stay on topic. Keep your answers short and to the point, and resist the urge to elaborate. If you can’t stay on topic, simply say so and move on.

There’s no need to get defensive or argumentative. Just stay focused and be honest. If they ask a leading question, it might not be worth answering at all.

Don’t be afraid to say I don’t know

We’ve all been there before. We’re in a conversation, and someone asks us a question to which we don’t know the answer. We try to act like we know what we’re talking about, but our lack of knowledge is pretty obvious. Or worse, we try to guess the answer and end up saying something inaccurate.

But it’s okay not to know everything, and it’s also OK to admit when you don’t have an answer. If you do want to learn more about the topic, ask for more information or offer a suggestion for another person who might be able to help you out.

Ask clarifying questions

If you’re not sure what the person means, ask clarifying questions. These are questions that can’t be answered with a simple yes or no.

For example, you might say, Can you tell me more about what you mean by that? or Can you give me an example? Asking clarifying questions shows that you’re interested in understanding the other person, which can help prevent miscommunication.

Listen twice as much as you speak

When you’re talking to someone, it’s easy to get caught up in your own thoughts and stop listening. The next time you’re in a conversation, try to really focus on what the other person is saying. Not only will it make them feel heard, but you might learn something new.

Nod when appropriate

When someone is speaking, it’s natural to want to agree with them. After all, who wants to be seen as disagreeable?

However, when you’re trying to avoid leading questions, it’s important to keep an open mind and not let your body language give away your biases. Instead of nodding along with the speaker, try tilting your head slightly or keeping a neutral expression. This way, you’ll be more likely to catch any loaded questions that come up.

In Summary

Asking leading questions is a common interview tactic, but it can also be used in casual conversation. In an interview setting, leading questions are usually asked by the interviewer in order to get the interviewee to say what they want to hear. However, leading questions can also be asked unintentionally in everyday conversation.

(Video) Why Great Leaders Don’t Ask “Leading” Questions and What to Do Instead

When someone asks a leading question on purpose, we call them a leading questioner. They do this because they don’t care about what the person’s answer will be; they just want that answer to give them what they need. These types of people tend to be manipulative and disingenuous. They often start their questions with phrases like don’t you think? or aren’t you glad? Those phrases might sound harmless, but if you know how to spot them, stay on the side of caution and do not trust anything else he says.

Then again, leading questions aren’t always bad. In fact, they can often help steer your interview or conversation in the right direction. As long as you know how to identify the different types of leading questions and when to use them effectively, then there is nothing to be worried about.

About the Author

Dahlia Keen is passionate about helping people find meaningful work in a career they enjoy. A creative writer for resumekit.com, she is backed by years of experience writing resumes for diverse industries, and she has helped hundreds of professionals land their dream job.


What Are Leading Questions and How to Avoid Them? ›

Keep questions clear and simple, don't lead the respondent to a specific answer, provide all options to a question or offer Other and make your survey easy to answer. To help remove biases from leading questions, you could ask someone who has more distance from the topic to review your survey.

How do you avoid leading questions examples? ›

Keep questions clear and simple, don't lead the respondent to a specific answer, provide all options to a question or offer Other and make your survey easy to answer. To help remove biases from leading questions, you could ask someone who has more distance from the topic to review your survey.

What are examples of leading questions? ›

A leading question suggests a particular answer that the questioner desires – most often a simple 'yes' or 'no' answer. ∎ “Were you in Los Angeles last week?” ∎ You were in Los Angeles last week, weren't you? ∎ You didn't see the stop sign, did you?

Why should you avoid leading questions? ›

Leading questions influence the way in which respondents takes up the issues. They eliminate other possible directions respondents could take. Similar to imposing concepts, leading questions deprive respondents of the chance to articulate their experiences in their own terms.

What does avoid leading questions mean? ›

The definition of leading questions and how to avoid using them. A leading question subtly guides respondents to answer a certain way. More often than not, leading questions influence respondents to provide feedback in a manner that aligns with the survey creator's opinion.

When should you avoid leading questions? ›

Leading questions result in biased or false answers, as respondents are prone to simply mimic the words of the interviewer. How we word these questions may affect the user response and also may give them extra clues about the interface.

How do you avoid leading questions in a focus group? ›

Use open-ended questions

Open-ended phrasing prevents asking questions that participants can't answer with a simple "yes" or "no." Using open-ended questions prompts a respondent to discuss an answer in detail. These questions enable a respondent to choose how they'd like to answer the survey question.

What is the rule on leading questions? ›

A type of questioning in that the form of the question suggests the answer. In general, leading questions are not allowed during the direct examination of a witness, however, they are allowed on the cross-examination of a witness.

What is an example of a leading question in an interview? ›

What are leading interview questions? Leading interview questions are questions that imply there's a correct answer. For example, "Our company's pizza rolls are the best, aren't they?" is a leading question because the person asking clearly expects you to agree that their pizza rolls are the best.

How do you avoid asking leading questions in a survey? ›

How to avoid Leading Question? Keep questions clear and simple while creating a survey, avoid leading the respondent to a specific answer, provide appropriate answer options and offer, “other” options to make sure the survey is easy to respond to.

Why are leading questions manipulative? ›

A leading question is a question that encourages a particular desired answer, often because of the way that the question is phrased. In most cases, leading questions are carefully phrased in order to manipulate the person to provide the interviewer with a more in-depth or desirable answer.

What kind of question should we avoid in asking a question? ›

Avoid asking respondents to answer questions that are difficult, that rely too much on memory or require the respondent to guess. In the same vein, avoid questions that ask respondents to make difficult estimates e.g. “how many times in the past year have you purchased toothpaste”?

What are leading vs non leading questions examples? ›

Leading question: Was your staff person the one who was rude to you? Non-leading question: Did anyone treat you disrespectfully? Leading question: Did they tell you not to tell anyone? Non-leading question: What did they tell you?

What is an objection for leading questions? ›

Leading question

If the other party poses a question on direct examination that leads the witness to a certain answer, then you can object to the question as leading. This is usually the case with “yes” or “no” questions.

Are leading questions yes or no? ›

Black's defines a leading question as “[a] question that suggests the answer to the person being interrogated; esp., a question that may be answered by a mere 'yes' or 'no.

Why do we need leading questions? ›

Leading questions help you to identify and focus on a definite direction for your research. This way, you can avoid all unnecessary information and pay attention to retrieving important research data. Leading questions are specific and they help you to avoid generalized, vague, and ambiguous questioning.

What is an example of a leading question in psychology? ›

Leading questions are questions that are worded to suggest a particular answer. For example, if you say 'did you see the broken glass? ' it implies that there was broken glass and therefore the witness is more likely to say 'yes'.

What is the difference between leading questions and loaded questions? ›

The difference between loaded and leading questions

While loaded questions aim to push recipients towards making a particular response, based on assumptions they make about that respondent, leading questions look to get people to answer a question in a specific way, by the way they've phrased that question.

Is a leading question an open question? ›

Leading questions suggest the answer that you expect to get and literally “lead” the witness. An open ended question does not suggest the answer.

What bias and leading questions are? ›

Leading questions is the most typical example of a biased survey question. They lead the respondents towards a certain answer. The questions are phrased such that the respondents are forced to give their answers in favor of or against a subject. Such surveys do not give valuable insights as the results will be biased.

How do you answer lead position interview questions? ›

Tips for answering leadership interview questions
  1. Situation: Start by establishing the situation and sharing any important details.
  2. Task: Recount your specific task or responsibility.
  3. Action: Describe, step by step, what you did to address the task or responsibility.
  4. Result: End with the impact of your actions.
May 17, 2023

How do you respond to a manipulative question? ›

Use respectful language and “I” statements to avoid sounding confrontational. This means expressing your own feelings and thoughts, rather than simply making accusations about the other person. Some examples of things to say include: “It's upsetting when something doesn't go as planned.

How do you avoid questions smartly? ›

17 Amazing Tricks for Dodging Unwanted Questions
  1. Enlist the help of a friend. ...
  2. Prepare a canned answer in advance. ...
  3. Use a "bridge" response to change the subject. ...
  4. Restate—and reframe—the question. ...
  5. Excuse yourself from an uncomfortable conversation. ...
  6. Be straightforward about your discomfort. ...
  7. Deflect with a joke.
Feb 13, 2019

What are the four 4 types of questions? ›

There are four types of questions in English: general or yes/no questions, questions using wh-words, choice questions, and disjunctive or tag/tail questions.

Which questions would be inappropriate to ask? ›

Beware of these Inappropriate Interview Questions
  • Your age.
  • Your race, ethnicity, or place of birth.
  • Your marital status.
  • Whether or not you have children.
  • Whether or not you're planning on having children.
  • Your religion.
  • Your health.
  • Your gender or sexual orientation.
Jan 18, 2022

What is the most common objection? ›

Price objections are the most common type of objection and are even voiced by prospects who have every intention of buying.

Why do lawyers say objection leading? ›

Leading is improper if the attorney is questioning a witness called by that attorney and presumably friendly to the attorney's side of the case. Thus, the opposing attorney will object that a question is "leading," and if so the judge will sustain (uphold) the objection and prohibit the question in that form.

What is an example of a leading question in a mock trial? ›

For example, let's say a prosecutor is interviewing a witness who observed an armed man who was fleeing the scene of a bank robbery. A prosecutor may ask: “Did you see Mr. Smith fleeing the scene with a gun?” That would be leading.

How do you deal with leading questions? ›

How to Answer a Leading Question
  1. Clearly reject the bias. For instance, when asked: “How much did you enjoy this event?” — you can say, “I did not enjoy the event”.
  2. Abandon the feedback or survey.
  3. Call the attention of the survey creator to the bias, if possible.
Jul 27, 2020

How do you avoid leading questions in user research? ›

1) Avoid direct questions with single-word answers

They may not always be leading, but avoid questions that can have single-word answers, like yes/no questions. Many participants give the shortest answer possible, especially for written surveys.

What is an example of a leading objection? ›

In other words, the lawyer leads the witness to say what the lawyer wants the witness to say. Leading questions are appropriate during cross examination, but not during direct. Example: -‐ After you went into the house, you saw the child on the couch? -‐ Were the lights on? -‐ Was the house filthy?

Is a yes or no question a leading question? ›

Black's defines a leading question as “[a] question that suggests the answer to the person being interrogated; esp., a question that may be answered by a mere 'yes' or 'no.

Why are leading questions allowed in court? ›

Leading questions are also allowed during a cross-examination when an attorney is questioning the other party's witnesses. This is because one of the purposes of cross-examination is to test the credibility of statements that a witness made on direct examination.


1. What’s the Difference Between LEADING Questions and Open-Ended Questions at Trial?
(Gerry Oginski)
2. Cross Examination - Leading Questions
(Advocacy Tutor)
3. When to Avoid Leading Questions and How to Do It
(Karyn Kelbaugh)
4. Use Leading Questions in Sales 101!
(Thomas T)
5. What are leading questions and why UX Researchers must avoid them #ux #uxr #uxresearch #userresearch
(UX Research with Irina Manning)
6. How to Create Leading Questions for Cross Examination
(Law Venture)


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